Company Name

IBM ( Bangalore )

Job Description

• Job Description:

  We are seeking an Application Developer to work with clients in implementing Adobe Analytics and Adobe Target solutions. You will help co-create analytics and testing frameworks for web and mobile applications, ensuring accurate data collection, actionable insights, and optimized user experiences.

  Responsibilities:

  • Implement and configure Adobe Analytics for tracking user interactions on web and mobile platforms.

  • Set up and manage eVars, props, and events to capture relevant data.

  • Deploy Adobe Analytics using tag management solutions and ensure accurate data collection.

  • Collaborate with developers to implement data layers and custom tagging solutions.

  • Maintain and update tags across web and mobile platforms based on campaigns or tracking needs.

  • Optimize tagging setup for performance and data accuracy.

  • Troubleshoot and debug analytics issues using Adobe Debugger, browser dev tools, and Charles Proxy.

  • Perform audits of Adobe Analytics and Target implementations to ensure correct tracking.

  • Manage data processing rules, SAINT Classification, and Classification rule builders.

  • Implement Adobe Target for A/B testing, multivariate testing, and personalized content experiences.

  ---

  Skills Required

  Core Technical Skills

  • Hands-on experience with Adobe Analytics and Adobe Target (3?7 years).

  • Strong experience with tag management tools: Adobe Data Collection, Tealium, Ensighten.

  • Implementation of Analytics and Target using web and mobile SDKs.

  • Proficiency in JavaScript, HTML, CSS, and APIs for custom tracking solutions.

  • Deep understanding of data layer structures for web and mobile applications.

  Preferred / Good to Have

  • Knowledge of Adobe Customer Journey Analytics (CJA).

  • Adobe Certified Developer expert in Adobe Analytics, Adobe Target, or both.

  • Experience working in Agile methodologies.

  Professional Skills

  • Strong communication and collaboration skills.

  • Ability to work effectively with cross-functional teams and stakeholders.

  • Analytical mindset with attention to data accuracy and insights generation.

  • Proactive problem-solving skills and adaptability to evolving client needs.

Job Details

Education Summary

Contact Details