Company Name

Cognizant Technology Solutions India Ltd ( Chennai )

Job Description

• Roles & Responsibilities

  • Develop and execute social media and content marketing strategies to enhance brand visibility and engagement.

  • Implement search engine marketing strategies to improve website traffic and conversions.

  • Analyze marketing campaigns using analytics tools like SEMrush, Twitter Analytics, and Google Trends.

  • Monitor brand reputation and online presence using Meltwater and Google Search Console.

  • Collaborate with cross-functional teams to align marketing campaigns with business objectives.

  • Utilize tools like Sprinklr, Hootsuite, DV360, SA360, Unica, and Genesys Web Engagement for campaign management.

  • Provide insights and recommendations based on data analysis to optimize future campaigns.

Job Details

Education Summary

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