SFMC Campaign Specialist
KeySkills
Job Description
Job Description:
We are looking for a Salesforce Marketing Cloud Developer to design, develop, and implement powerful marketing automation solutions. This role involves customizing Salesforce Marketing Cloud (SFMC) modules, building personalized journeys, and integrating systems to support targeted marketing campaigns.
Key Responsibilities:
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Design and implement integrations, data extensions, and automations within Salesforce Marketing Cloud.
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Customize SFMC modules such as Email Studio, Automation Studio, and Journey Builder to meet specific business requirements.
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Develop and maintain email templates, customer journeys, and audience logic.
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Implement personalization and segmentation strategies using AMPscript and SQL.
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Integrate SFMC with external systems and data sources via API configurations and troubleshooting.
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Collaborate with cross-functional teams including UI/UX developers, marketers, and audience build leads.
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Troubleshoot and resolve technical issues related to Marketing Cloud configurations.
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Stay up to date with the latest Salesforce Marketing Cloud features, releases, and best practices.
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Participate in code reviews and contribute to maintaining high code quality standards.
Required Qualifications:
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Bachelor?s degree in Computer Science, Information Technology, or a related field.
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Proven experience as a Salesforce Marketing Cloud Developer.
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Strong proficiency with:
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AMPscript
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SQL
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HTML, CSS, JavaScript
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Ability to build end-to-end customer journeys in SFMC.
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Experience with API configurations and troubleshooting.
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Excellent problem-solving and analytical skills.
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Strong verbal and written communication and collaboration skills.
Preferred Qualifications:
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Master?s degree is a plus.
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Salesforce Marketing Cloud certifications:
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Developer
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Email Specialist
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Administrator
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Experience with workflow and project management tools such as:
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Jira
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Workfront
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Aprimo
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