Company Name

Tech Mahindra Ltd ( Bangalore )

Job Description

• Job Description:

  We are seeking a highly skilled GTM Software Engineer with expertise in server-side tagging to join our team. In this role, you will be responsible for implementing, managing, and optimizing Google Tag Manager (GTM) server-side containers, integrating data with marketing and analytics platforms, and ensuring data privacy and performance.

  Key Responsibilities:

  • Implement and configure server-side containers:
    Set up and manage server-side GTM containers including tags, triggers, and variables.

  • Develop and maintain server-side code:
    Write and manage custom server-side code or libraries to support data processing and tagging requirements.

  • Manage data collection and transformation:
    Design logic for data collection, validation, enrichment, and transformation at the server level.

  • Integrate with analytics and marketing platforms:
    Connect GTM server-side setup with client-side tracking, analytics tools, advertising networks, and other third-party platforms.

  • Optimize data flow and processing:
    Ensure data is correctly normalized, processed, and routed to the correct destinations with high reliability and performance.

  • Ensure performance and scalability:
    Build server-side tagging setups that scale with traffic while maintaining minimal latency.

  • Data privacy and compliance:
    Implement data security and compliance measures aligned with GDPR, CCPA, and other privacy regulations.

  • Troubleshoot and maintain infrastructure:
    Monitor and optimize server performance; diagnose and resolve tagging-related issues.

  • Team collaboration:
    Collaborate cross-functionally with marketing, analytics, and engineering teams to understand requirements and deliver robust solutions.

  Required Skills & Qualifications:

  • Strong programming skills in Java, Python, or Node.js.

  • Solid understanding of Data Structures and Algorithms.

  • Experience with server-side technologies such as web servers, APIs, and databases.

  • Familiarity with web technologies: HTML, JavaScript, and CSS.

  • Experience working with data formats such as JSON and XML.

  • Knowledge of server-side tagging principles and GTM architecture.

  • Hands-on experience with cloud platforms like Google Cloud Platform (GCP) or AWS.

  • Understanding of data privacy regulations (e.g., GDPR, CCPA).

  • Strong problem-solving, communication, and cross-team collaboration skills.

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